WordPress care plan pricing in 2026: what agencies charge, and where the margin goes
Most agencies charge between $79 and $199 a site a month for a WordPress care plan that covers maintenance only, and between $250 and $500 for a plan that includes a set amount of content changes. WooCommerce stores are usually $250 to $500 or more. Those figures come from price lists and pricing guides published in 2026, listed below. None of them is an audited survey.
What published price lists say
| Source | Entry plan | Middle plan | Top plan |
|---|---|---|---|
| FatLab Web Support | $30 to $100 | $100 to $300 | $300 to $500 and up |
| WP Umbrella | $50 to $100 | $100 to $200 | $250 to $500 and up for WooCommerce |
| Modular DS | $55 to $110 | $75 to $349 | $175 to $700 |
| BuildWithRab | $79 to $99 | $149 to $199 | $299 to $399 |
| AgencyKit | $79 to $199 | $250 to $500 | $750 and up |
These are what agencies and freelancers charge their clients, per site, per month. Each range is as that source states it. Check the source before quoting one.
The three tiers most agencies sell
- Maintenance only. Updates, backups, uptime and security monitoring, a monthly report. No changes to content. This is the $79 to $199 plan.
- Maintenance plus changes. Everything above, plus a set number of small changes or a pool of hours each month. This is the $250 to $500 plan, and it is the one clients actually use.
- Priority or store. Faster response, more hours, and checkout testing for stores. $500 and up.
Where the margin goes
The maintenance tier is mostly tooling. Hosting, backups, monitoring and reports cost a known amount per site, and most of it runs without anyone touching it.
The changes are where the cost is. A "quick text change" is rarely quick: find the page, make the change, check it on a phone, ask the client to confirm, publish, tell them it is done. Fifteen minutes of work becomes forty with the emails around it. Five of those a month on a $300 plan is most of the plan.
That is why agencies cap changes, sell hours, or quietly lose money on their best clients.
What to put in the plan, in writing
- What counts as a change, and how long one may take. "Up to 30 minutes each" is common.
- How many a month, and what happens to unused ones. Most do not roll over.
- How to ask. One address or one form.
- How fast. A response time and a done-by time, in business days.
- What is out of scope. New pages, design work, new features and anything on checkout are quoted separately.
- Who approves a change before it goes live.
The math if software does the changes
SquareJuice handles the routine changes for $33 a site a month, or $99 for a WooCommerce store. A client's request is made on the site's staging copy, checked, sent to you for approval, published and receipted.
| What you charge | What SquareJuice costs | Left for you, before hosting |
|---|---|---|
| $149 a month | $33 | $116 |
| $299 a month | $33 | $266 |
| $499 a month for a store | $99 | $400 |
Two honest limits. SquareJuice is not a whole care plan: backups and updates stay with your host and your own tools. And it handles the changes that have a right answer. Design work and judgment calls still come to you.
Questions
How much should I charge for a WordPress care plan?
Published 2026 price lists put maintenance-only plans at $79 to $199 a site a month and plans with content changes at $250 to $500. Price from what the changes cost you in time, not from what the tools cost.
How much does WordPress maintenance cost a month?
For a business that hires it out, usually $79 to $500 a month depending on whether content changes are included. Stores cost more.
Should a care plan include unlimited edits?
Only if each edit is capped in size. An uncapped plan gets used hardest by the clients who pay the least.
Is a care plan the same as a maintenance plan?
The terms are used the same way. "Care plan" usually signals that small changes and support are included, not only updates and backups.
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